The Jedi Rank Of Community Manager

Most companies would balk at hiring someone to manage "their community", and I can understand the resistance. The question of whether a Community Manager (I'll try and refer to the position as CM from here on out) brings value to a company is long standing, and even harder to answer. My answer is an overwhelming yes, and I think it should be a key position.More and more people are looking for visibility into a company. Customers expect representatives of a company to be in the same places they are. Customers expect...

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