Following Mashable’s Advice On Marketing Your Small Business With No Budget

  The steps in this post are pretty simple, no rocket science here. But, for giggles, I wanted to see how I stacked up against their HOW TO. There are five pieces of advice given in the article; Become an Expert, Cultivate Super Users, Ensure People Can Find You on the Web, and Offer Ad-Funded Payment Options. Become an Expert This may be a good time to answer the frequently asked question about “What do you do?” The short answer is I build software. The long answer is, I’ve been in the technology industry for over...

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Elevator Pitch 1.0

In a post from yesterday, I talked about my lack of an elevator pitch. I also admitted that I have a really hard time conveying what I actually do. This post is a simple explanation. It’s a work in progress. But here is the short direct answer: I’m a programmer, and I run a company called PressDev. We are web designers and developers. We also build iPhone and social network applications, and create customized WordPress sites. This is what I do. And I do it really well. If you don’t read any further, I’ve shared with you what...

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