During this time of year political candidates feel like they are actually making an impact by putting a few signs around town, displaying their name and nothing else. When I see these types of signs I think what a waste of money. I don't know this person, its presumptive I would know you only by name.
Here is an example of someone who paid a large sum of money for a political sign and failed. This sign had to be 5 feet wide by 3 or 4 feet high.
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What's he running for? What does he stand for? Where can I find more information?
Opposite this sign, on the same fence, was another sign, only it speaks a different tune.
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This person has given me a couple of things, a slogan with some standard political rhetoric like leadership and change, a picture, but most important, he has his web address on the sign. Now I can look this person up on the Internet and see what he stands for and what his platform is.
If you are a political candidate and you have spent money on signs that tell me nothing you deserve to lose. People expect to be able to find you on line. They want to know what you stand for and why they should vote for you. It's not good enough anymore to just pitch your name and hope I remember you on election day, because I won't, and I hope no one else does either.
Does your personal brand make it easy for me to find you, or get to know you?
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