Windows Phone 7 is about to hit the streets, and there is a lot of buzz being generated. My first impression of the phones are so-so. Nothing to write home about. The device is simple, and according to Steve Balmer's keynote address at PDC2010, Microsoft wanted to put the most important features front and center on the main screen.Microsoft is late to the mobile party as it were. Apple owns a commanding lead in the smart phone arena, with Android and BlackBerry having large user bases. But Windows hasn't had a game competing device or OS until now. If Microsoft does this right, and doesn't strong arm developers as much as Apple does, the Windows Phone 7 app store could be the piece that makes this phone a winner.
Application Stores like iTunes, have given Apple the leverage it needs to remain strong and keep their lead. With over the top developer agreements, and total control over the hardware and software, they also control the experience. Microsoft owns the OS, but is allowing other manufactures to build the devices, which isn't necessarily and bad thing, but could be one reason it only achieves mediocre success. If I could wave a magic wand and command the Mobile division at Microsoft, that's what I would do. Users may kick and scream, but taking a queue from Apple, so what. The experience is second to none.
The application space for the Windows Phone 7 could be a land rush. And with the shear number of developers who write software for the Windows platform, and so have a good understanding of the language used to write applications for WP7, I would expect see the volume of apps built and sold in the WP7 store to dwarf that of Apples iTunes App Store. I could be wrong, but the numbers are in Microsoft's favor.
Microsoft is definitely muscling in on the mobile and cloud space. With the introduction of the Azure platform, and the WP7, Microsoft is finally starting to embrace anywhere computing as it's lead platform.
