Could Microsoft Survive A Windows Phone 7 Failure

I've been reading all about the new Mango release of Windows Phone 7, and all the companies that are tied to the success of the product. Would you like to be one of the companies who have bet the ranch on a timely release of a Microsoft Operating System?

This isn't like other products Microsoft has failed gain market share with, and eventually cancelled, like the Zune. This to me is a make or break product line for Microsoft. The future is mobile. And if they are unable to keep up, they deserve to fail, and fast. There is no way Microsoft can say they didn't see this coming. As I've said in the past, they have an enormous developer base. They should have been tapping into that long ago. They should have an app store that rivals Apple's iTunes App Store.

If you're a Windows Phone 7 user, what are the missing pieces? Do you feel you have backed the right horse? Could Microsoft survive a Windows Phone 7 failure?

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The Windows Phone 7 Land Rush

Windows Phone 7 is about to hit the streets, and there is a lot of buzz being generated. My first impression of the phones are so-so. Nothing to write home about. The device is simple, and according to Steve Balmer's keynote address at PDC2010, Microsoft wanted to put the most important features front and center on the main screen.

Microsoft is late to the mobile party as it were. Apple owns a commanding lead in the smart phone arena, with Android and BlackBerry having large user bases. But Windows hasn't had a game competing device or OS until now. If Microsoft does this right, and doesn't strong arm developers as much as Apple does, the Windows Phone 7 app store could be the piece that makes this phone a winner.

Application Stores like iTunes, have given Apple the leverage it needs to remain strong and keep their lead. With over the top developer agreements, and total control over the hardware and software, they also control the experience. Microsoft owns the OS, but is allowing other manufactures to build the devices, which isn't necessarily and bad thing, but could be one reason it only achieves mediocre success. If I could wave a magic wand and command the Mobile division at Microsoft, that's what I would do. Users may kick and scream, but taking a queue from Apple, so what. The experience is second to none.

The application space for the Windows Phone 7 could be a land rush. And with the shear number of developers who write software for the Windows platform, and so have a good understanding of the language used to write applications for WP7, I would expect see the volume of apps built and sold in the WP7 store to dwarf that of Apples iTunes App Store. I could be wrong, but the numbers are in Microsoft's favor.

Microsoft is definitely muscling in on the mobile and cloud space. With the introduction of the Azure platform, and the WP7, Microsoft is finally starting to embrace anywhere computing as it's lead platform.

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Twitter Launches A Client For Windows Phone 7

Twitter released a version of their mobile device client for Windows Phone 7. This version of the client uses a platform and design they call Metro. This application also lets you view your Twitter data through Pivots, described as pages.

From the Twitter blog:

We dug into the platform with a development partner, IdentityMine, who helped us get started creating our application. We used an open source REST API library, Tweet Sharp, as the foundation for our app, and IdentityMine will release some significant improvements back into open source for everyone to use.

Wow, releasing this application back into the community as open source. That will let developers take the code and create their own versions, based off the work Twitter and IdentityMine have already done. Nice to see them ahead of the curve.

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