Tweet Chats Cast A Wider Twitter Net

I've been a Twitter user for a few years now, and I have seen the service morph from a conversation tool to an advertising marketing tool. At first it was "What are you doing?" to "Hey, look at what I've done!". I enjoy and sometimes even appreciate links to articles, news items, even events, but the platform isn't the same one I used to love.

There seems to be a movement right now (and maybe has been for a while, I just didn't notice), but Twitter users are starting to host what are known as Twitter Chats, based on a hash tag and topic. Here is how a Twitter Chat basically works. Tweet often carry a hash tag like #blogchat, or some other keyword to describe the Tweet. When a hash tag is clicked, most Twitter clients will create a search based on that hash tag, giving you a view of Tweets that only carry that tag. Fine tuning the stream you are viewing means you can focus on the "Chat" and exclude you complete stream.

Example of what a chat column looks like in Hootsuite:

Most of these Chats have scheduled times, hosts, topics, and even web sites dedicated strictly to the hash tag. I follow several, mostly about writing, and a very cool tag #blogchat. I'm looking for more, and would love any recommendations. Here are the ones I'm following at the moment, and have a column dedicated to the tag in my Hootsuite application.

#blogchat
#writechat
#scifichat
#scribechat
#storycraft

There's a few draw backs to Twitter Chats. One is the increased number of Tweets in your stream that most of your connections don't want to read. The second is Tweet Chats move fast, several thousand Tweets are generated during a chat, and you need to refresh your tool to see all the new Tweets. It's hard to stay involved in a single conversation for too long, and I tend to miss a good number of Tweets and or questions.

My advise is to watch a Twitter Chat a few times. See what people are asking, how they respond, and who is participating. Then jump in. There is no right or wrong way, only that you make sure the Chat tag is included somewhere in your Tweets.

If you use a tools like Hootsuite, or TweetDeck, you can create dedicated columns to follow a topic. You can also use a cool web application like TweetChat.com. This application creates a stream that auto refreshes every few seconds.

Tweet Chats have helped me get excited about Twitter again. I'm connecting with more people, having relevant conversations, and learning more than I have in a long time. Happy Tweeting!

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Library Systems Need To Adopt The Netflix Model

Last week I read an article from a Twitter link (thanks Zach), about Libraries being a waste. I've been thinking about that statement for a few days now, and I must admit I agree. Most library systems are antiquated and cost more to run than they are worth. It's time for an overhaul.

I've been a library user all my life. There are incredible resources available, but the simple fact is most people have no idea what's there. Libraries aren't just books anymore. You can find everything from Music CD's to your local newspapers. More and more libraries are offering digital content, consumable on devices like the iPod or MP3 player. Libraries also offer access to large research databases, this was a surprise to me, and I've used this service on many occasions.

But let's get down to the reality of how most people are using the library these days. Internet access and free video rental (an un-scientific observation). I visited three facilities this week, and at each one, there were more people using the computers, with it's free Internet access, than were looking for books. I casually walked around glancing at what people were doing, and most were using Facebook, or email, or doing some sort of Internet search.

The next largest congregation of people were in movie and music sections. And as sad as it was to see, very few people were looking at books, except in the books on tape/cd. Here is what I think Cities and Counties should do with their libraries.

Go 100% Digital or Deliver
Almost every book that is published also has a digital counterpart. Libraries could save enormous amounts of money by investing in digital assets rather than paper books. Have you looked at some of the technology books on the shelves lately? I've seen books that help someone use Windows ME. What the? While literary books are timeless, the shelves are filled with many books that become irrelevant in a short amount of time. But the libraries insist on leaving them to take up space. Wasted space.

Another benefit to digital is no replacement costs. If a CD/DVD is broken, you have to buy another copy. If a book is torn, or lost, again, you have to buy another copy. Don't get me started on VHS movies in libraries. Who has a VHS machine? The cost of buying and replacing VHS movies is another cost libraries can do without.

If a library really wants to provide physical books, ones you can't get a digital version for, I say offer to ship the book to a patron. They could even charge a fee for shipping the book, or turn one of the now vacant libraries into a distribution hub, or a drop/off pickup point. Force everyone to check out books through the Internet, solving the problem of spending money to be an Internet Cafe, and a stale book shelf.

Partner With Content Service Providers
Rather than keep old VHS or even old DVD's around, partner with a Netflix type of service to offer disk checkout. The cost can't be much more than paying for hundreds of copies of the same movie. Plus you get the added benefit of the partner managing the distribution. Win! Now patrons can check out Blu-ray disks, and I'm not sure if libraries are even offering Blu-ray movies at the moment. Again, a sign that libraries are falling behind in providing relevant and timely content to the people who pay to keep it running.

As a tax payer, in my City anyway, I think libraries are a wast of money. I would rather check stuff out online, get digital versions, or have something shipped to me rather than spend time running around the library building. Managing workers at the library is another discussion, but I see a lot of librarians, is that the technical term still, sitting behind a counter, usually on the Internet, and waiting for someone to walk up and ask for help. How about being proactive? OK, my intent isn't to harass the library staff, but their salaries are part of the overall cost of running a library.

Take a page from the Amazon and Netflix book. Streamline the process of delivering content and medium to your patrons.

Photo courtesy of boltron

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LaunchUp #9 Was A Success

Local entrepreneur and Doba.com executive Jeremy Hanks put on LaunchUp #9. If you don't know what LaunchUp is, it's basically an opportunity for bootstrap early stage companies to give a 7 minute overview of their product or service, then tell the audience what they need to move forward. I've attended past events and I can tell you that Jeremy is in the groove. The timing is on, the presentations are sharp, and he has had some great sponsors.

Tonight we heard from three companies; RawData, O-Codes and Pixelture.

RawData
This company is very complex, at least from my point of view. The gist is they track consumers uses and movements between different types of media (?). I say complex because the amount of data they collect is enormous, and will only grow in size. I love the concept, especially from an advertiser perspective, or someone looking to track demographic behavior on one or more types of media. I need to do more research on this technology, seven minutes just isn't enough time to learn more. http://www.therawdata.com/

O-Codes
The technology created by this company is pretty cool. While the staggering number of people on Facebook and the Internet in general, there are still just as many that consume print media as a form of entertainment or news. O-Codes has come up with a product that will allow companies to place codes on a marketing piece or ad, which a consumer can send via text message (because everyone has text messaging, right?), and in return are sent links and additional information for the product code.

The possibilities are endless here. I like the bridging of non-digital and digital marketing. This type of service doesn't require an expensive smart phone (although without a smart device, you can't really do much), and covers the largest portion of the market (IMHO). I'm looking forward to see how O-Codes grows. http://www.o-codes.com/

Pixelture
The concept of the product from this company was hard to grasp as first. I wasn't real sure what the product was, or the pain they were trying to solve. But near the end of the presentation it finally clicked. I'm not sure I can do it justice, so please visit the web site for more detail information. Basically, Pixelture provides two pieces of software, a client for computer and mobile devices, and a server component. The software allows you to broadcast a screen to multiple devices, almost like a desktop share.

For example, if I was an instructor, I could share my screen with all the students in my class, or I could give students the ability to share their desktop for class room discussion. The service has a much broader application than education, but it seemed the best for the example.

I can see value for this service at large conferences. What if I was out in the hall because I was tired of sitting in the hard chairs, now I can see what the presenter is sharing and participate in the presentation. What about an art gallery that wanted to share pieces of art not on the wall, but you could see on your device from a rotating powerpoint or image slide show. http://www.pixelture.com/

One of the things I like about going to LaunchUp is learning about new companies here in Utah. There are some really cool things going on. I also love the opportunity to network and meet other people interested in building great companies.

Thanks to Jeremy Hanks and all his supporters for making LaunchUp such a great event.

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Following Mashable’s Advice On Marketing Your Small Business With No Budget

 

The steps in this post are pretty simple, no rocket science here. But, for giggles, I wanted to see how I stacked up against their HOW TO.

There are five pieces of advice given in the article; Become an Expert, Cultivate Super Users, Ensure People Can Find You on the Web, and Offer Ad-Funded Payment Options.

Become an Expert

This may be a good time to answer the frequently asked question about “What do you do?” The short answer is I build software. The long answer is, I’ve been in the technology industry for over 20 years. I’ve worked for large companies, and I’ve worked for boot strap startups. I have filled many different roles, and have a love hate relationship with many of them.

I can say I’m an expert in my field, and I know I can do a better job showing you. The article uses YouTube as an example of a place to show off your talents, and I have to agree. I don’t use YouTube in that manner, but I am going to try and make an effort to utilize it more. I can also stand to do more blogging. Services like Twitter and Facebook have pulled me away from blogging. So it’s my own fault.

You can always learn more here.

Cultivate Super Users

OK, so this piece of advice works well if you have a product, but what if you’re a freelancer? What if you don’t have a tangible product that others can gloat about?

I understand the person when a project is completed to a clients satisfaction they will be happy and tell a few people, but it’s nothing like a few million people gushing about your cool service or widget.

I’m trying to change that by doing less freelancing and more product development. Software and Information products. Something I can offer customers, which will allow me to cultivate super users.

Ensure People Can Find You on the Web

This isn’t a problem for me. Google my name or company and you’ll be directed to the right resource. Since I run a virtual company, I have no physical address. Maybe that is a con for freelancers?

Offer Ad-Funded Payment Options

Again, this is really a benefit for a company offering a product. I’m also not keen on this “buy something from someone else and get my widget for free”. I want to think my products have more value than that. Besides, I don’t have the marketing channel in place to manage this.

Wrap Up

Of all the advice this article lays out, the one thing of value to me was the Become an Expert, which isn’t really something earth shattering or new, it’s just a reality check.

There has to be something better than this. A good solid plan. Share with us your budget mindful marketing ideas.

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SMCSLC WordPress 3.0 Presentation Slides

Here are the slides I used in my WordPress 3.0 presentation last night for the Social Media Club of Salt Lake City (SMCSLC).

It was a great event, the audience was great, the other presenters (Dan Garfield @todaywasawesome) and panelists (Jake Spurlock @whyisjake) were awesome. It was a good WordPress night.

Thanks to Darin 'Doc' Berntson (@igobydoc) for putting the event together to coincide with the Eye Care for Kids charity concert after the club meeting. Doc really spends a lot of time promoting and supporting the charity. Take a few minutes to check it out.

View more presentations from Thom Allen.

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