LaunchUp #9 Was A Success

Local entrepreneur and Doba.com executive Jeremy Hanks put on LaunchUp #9. If you don't know what LaunchUp is, it's basically an opportunity for bootstrap early stage companies to give a 7 minute overview of their product or service, then tell the audience what they need to move forward. I've attended past events and I can tell you that Jeremy is in the groove. The timing is on, the presentations are sharp, and he has had some great sponsors.

Tonight we heard from three companies; RawData, O-Codes and Pixelture.

RawData
This company is very complex, at least from my point of view. The gist is they track consumers uses and movements between different types of media (?). I say complex because the amount of data they collect is enormous, and will only grow in size. I love the concept, especially from an advertiser perspective, or someone looking to track demographic behavior on one or more types of media. I need to do more research on this technology, seven minutes just isn't enough time to learn more. http://www.therawdata.com/

O-Codes
The technology created by this company is pretty cool. While the staggering number of people on Facebook and the Internet in general, there are still just as many that consume print media as a form of entertainment or news. O-Codes has come up with a product that will allow companies to place codes on a marketing piece or ad, which a consumer can send via text message (because everyone has text messaging, right?), and in return are sent links and additional information for the product code.

The possibilities are endless here. I like the bridging of non-digital and digital marketing. This type of service doesn't require an expensive smart phone (although without a smart device, you can't really do much), and covers the largest portion of the market (IMHO). I'm looking forward to see how O-Codes grows. http://www.o-codes.com/

Pixelture
The concept of the product from this company was hard to grasp as first. I wasn't real sure what the product was, or the pain they were trying to solve. But near the end of the presentation it finally clicked. I'm not sure I can do it justice, so please visit the web site for more detail information. Basically, Pixelture provides two pieces of software, a client for computer and mobile devices, and a server component. The software allows you to broadcast a screen to multiple devices, almost like a desktop share.

For example, if I was an instructor, I could share my screen with all the students in my class, or I could give students the ability to share their desktop for class room discussion. The service has a much broader application than education, but it seemed the best for the example.

I can see value for this service at large conferences. What if I was out in the hall because I was tired of sitting in the hard chairs, now I can see what the presenter is sharing and participate in the presentation. What about an art gallery that wanted to share pieces of art not on the wall, but you could see on your device from a rotating powerpoint or image slide show. http://www.pixelture.com/

One of the things I like about going to LaunchUp is learning about new companies here in Utah. There are some really cool things going on. I also love the opportunity to network and meet other people interested in building great companies.

Thanks to Jeremy Hanks and all his supporters for making LaunchUp such a great event.