No Longer Haunted By The Question

Vague title right? Jason Alba at JibberJobber used an old post, "A Question That Haunts Me Wherever I Go", to make some points today about being able to communicate what you do, and who you are. At the time I wrote that post, I really was struggling with an identity, and an ego. "You should know me!" I exclaimed. Wow was I wrong. It was all my fault, and I finally solved the problem.

Elevator pitches are hard to construct, and most people pitch the wrong thing. I'm probably doing the wrong thing in a few eyes, but here is what I finally came up with and it seems to have been working pretty well.

When someone asks me what I do, or who I am , or you know, wants to know what my expertise is, I give them three words "I'm a coder." Not vague, and it does something very important for me. If you're not interested in coders or coding, you say cool and move on. However, it's been my experience that those three words lead to a broader discussion, even if it's short-lived. Usually, the next question is, what is a coder or what do you code? See, now I have the chance to give the person a little more information, and I might be able to frame my answer based on my location, or who is asking the question.

I don't need to sell you on a company or a service if our time is short. I can hand over a business card or tell them to Google my name, Thom Allen, Thom with an H, and say let's chat if you have any coding needs. My website gives them more than enough information. Hopefully I can get their card or name, and now we can start a networking relationship, or better yet, a business relationship.

I've tried the 30 second elevator pitch: "I do this and that, or this and that, and I can do this or that." Some elevator pitches actually derail the opportunity to do business with someone. If your pitch doesn't contain something they are interested in, they just say cool and move on. Lost opportunity.

Again, I'm not claiming this to be perfect, or that it would work for anyone else. All I know is it works for me, I'm not painted into a corner, and I don't feel the need to inundate the person asking with TMI, too much information.

Picture from Robert

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The Coach Who Never Punts

Apply this type of attitude to business, and life, and you'll be a winner for sure. This video should be shared with everyone from the mail room to the board room.

"There are those kinds of people that want to be different because they just want to be different, and there are those kinds of people that want to be different because they are looking for something to help them be more successful." ... beautiful.

This coach takes a calculated risk every time he goes out on the field. He knows the percentages, who knows the odds; he generally knows what his team can and will do. What's interesting I think, is that he removes the the one factor that most football players expect, to punt on 4th down.

I can remember as a football player I hated punting. I hated it for a few reasons. One, I wasn't on special teams as it's called, and so I had to come out, which really sucks. Two, most of the time we could have made the yardage needed for a first down, but were denied the opportunity to try because traditionally if you punt you have a better chance of stopping the other team from scoring, and giving yourself another shot to score. But that is really not true.

Thirdly, it gave the entire team the feeling they were failing and the coaching staff didn't trust them to make the big plays. This is very demoralizing.

Do you give your team the same out? Do you push them to play through the fourth down, or cut out early on a project, scale back deliverables because there doesn't appear to be enough time, or the challenge seems to difficult? I would suspect a good leader, someone who knows their team, knows their ability, knows their drive, will let the team push through on fourth and goal, and not opt out for success.

I know the entrepreneur mantra is fail and fail often to reach success. I agree nothing is gained with nothing attempted, and this coaches attitude and drive would seem to fit right along those lines. Don't quit on fourth down, the odds are in your favor for success.

#business #leadership #life

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Amazon Prices J.K. Rowling's New Book Sky High

Checked out J.K. Rowling's new book The Casual Vacancy on Amazon today. Just wanted to see what the reader ratings were, and what the price would be. And to my surprise, the Amazon Kindle version at the time of this writing was $17.99. What the?

I guess you can no longer justify the cost of an e-reader as a way to buy cheaper books. Publishers have decided e-books are just as expensive as paper versions. Flawed thinking.

I know writers, published and self-published will tell me how wrong I am, but for years, media publishers have tried to justify the high cost of their goods based on cost to manufacture. This isn't the case for digital books, or digital music. But I guess music is the same, you buy a digital album for $10, about as much as you would in a store. It's just crazy.

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Why Don't We Use Career Managers?

Just throwing this out there for discussion

Generally a professional sports athlete hires a manager to negotiate contracts and details with teams the athlete plays for. Why? I know not all athletes do this, but why do the majority of professional athletes hire managers?

Why don't people with specialized talents hire managers to negotiate their employment contracts? Let a manager find new and improved career opportunities. Let a manager help you become the best you can be in your career, your skills, and your salary/benefits.

Is the role of an employment agency similar? My experience has been agencies aren't interested in you beyond the current placement need.

Would a career manager get in the way? Could they help you? In your career, would an advisor, coach, manager, have helped get you a better position?

There is some great discussion on this topic happening on Google+ (http://thom.ws/OBLbN9). Check it out, or start your own discussion below.

 

Photo by lrargerich

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Why iTunes Ping Will Suffer Like Google Wave

There are a few reason I think iTunes Ping will, in the long run, fail. I realize the service has only been available for a few days, but I can already see it has the same problem Google Wave had when it was released. It's not part of everyones workflow.

For one, you must have iTunes, not everyone uses iTunes. Until there is some type of web interface that allows you to connect with other, this will be a huge barrier. Two, iTunes must be running to even interact with your followers, share music taste, and invite others. Invitation? A service such as Like.fm or Blip.fm allow me to share my music tastes with anyone, regardless of the platform they are on. And that's where Ping will fail. I could be wrong, and Apple could choose to make major changes to the service, making something usable and accessible by everyone.

I would love to see Amazon come up with something open and web based to compete. Amazon could compete on several fronts, music of course, but also books, games, movies, electronics. That maybe on the roadmap for Apple, but you have to hit some type of home run out of the gate, or you suffer like Wave has.

While I hate to be a nay sayer, I don't think the Apple engineers thought this through for a first rev. Does it seem like that is becoming a reoccurring theme from Cupertino?

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Stanford Engineering School Sheds It's Library Books

A couple of days ago I wrote how I thought Libraries should adopt the Netflix model, down size the number of facilities and make as many resources digital as possible. Today, Laura Sydell writes a story for NPR on how Stanford Universities Engineering school library has 85% less materials on it's shelf than it did in 2005. While it's not a large library, they are still seeing the value in making their materials digital. It's not mass acceptance, but it is a start. And the fact it's coming from a school, where the reliance on printed book dates back to the beginning of education, it makes the most sense for these libraries to be models for public facilities.

Thanks to @canyonsdave for sharing the link on Twitter.

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Library Systems Need To Adopt The Netflix Model

Last week I read an article from a Twitter link (thanks Zach), about Libraries being a waste. I've been thinking about that statement for a few days now, and I must admit I agree. Most library systems are antiquated and cost more to run than they are worth. It's time for an overhaul.

I've been a library user all my life. There are incredible resources available, but the simple fact is most people have no idea what's there. Libraries aren't just books anymore. You can find everything from Music CD's to your local newspapers. More and more libraries are offering digital content, consumable on devices like the iPod or MP3 player. Libraries also offer access to large research databases, this was a surprise to me, and I've used this service on many occasions.

But let's get down to the reality of how most people are using the library these days. Internet access and free video rental (an un-scientific observation). I visited three facilities this week, and at each one, there were more people using the computers, with it's free Internet access, than were looking for books. I casually walked around glancing at what people were doing, and most were using Facebook, or email, or doing some sort of Internet search.

The next largest congregation of people were in movie and music sections. And as sad as it was to see, very few people were looking at books, except in the books on tape/cd. Here is what I think Cities and Counties should do with their libraries.

Go 100% Digital or Deliver
Almost every book that is published also has a digital counterpart. Libraries could save enormous amounts of money by investing in digital assets rather than paper books. Have you looked at some of the technology books on the shelves lately? I've seen books that help someone use Windows ME. What the? While literary books are timeless, the shelves are filled with many books that become irrelevant in a short amount of time. But the libraries insist on leaving them to take up space. Wasted space.

Another benefit to digital is no replacement costs. If a CD/DVD is broken, you have to buy another copy. If a book is torn, or lost, again, you have to buy another copy. Don't get me started on VHS movies in libraries. Who has a VHS machine? The cost of buying and replacing VHS movies is another cost libraries can do without.

If a library really wants to provide physical books, ones you can't get a digital version for, I say offer to ship the book to a patron. They could even charge a fee for shipping the book, or turn one of the now vacant libraries into a distribution hub, or a drop/off pickup point. Force everyone to check out books through the Internet, solving the problem of spending money to be an Internet Cafe, and a stale book shelf.

Partner With Content Service Providers
Rather than keep old VHS or even old DVD's around, partner with a Netflix type of service to offer disk checkout. The cost can't be much more than paying for hundreds of copies of the same movie. Plus you get the added benefit of the partner managing the distribution. Win! Now patrons can check out Blu-ray disks, and I'm not sure if libraries are even offering Blu-ray movies at the moment. Again, a sign that libraries are falling behind in providing relevant and timely content to the people who pay to keep it running.

As a tax payer, in my City anyway, I think libraries are a wast of money. I would rather check stuff out online, get digital versions, or have something shipped to me rather than spend time running around the library building. Managing workers at the library is another discussion, but I see a lot of librarians, is that the technical term still, sitting behind a counter, usually on the Internet, and waiting for someone to walk up and ask for help. How about being proactive? OK, my intent isn't to harass the library staff, but their salaries are part of the overall cost of running a library.

Take a page from the Amazon and Netflix book. Streamline the process of delivering content and medium to your patrons.

Photo courtesy of boltron

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LaunchUp #9 Was A Success

Local entrepreneur and Doba.com executive Jeremy Hanks put on LaunchUp #9. If you don't know what LaunchUp is, it's basically an opportunity for bootstrap early stage companies to give a 7 minute overview of their product or service, then tell the audience what they need to move forward. I've attended past events and I can tell you that Jeremy is in the groove. The timing is on, the presentations are sharp, and he has had some great sponsors.

Tonight we heard from three companies; RawData, O-Codes and Pixelture.

RawData
This company is very complex, at least from my point of view. The gist is they track consumers uses and movements between different types of media (?). I say complex because the amount of data they collect is enormous, and will only grow in size. I love the concept, especially from an advertiser perspective, or someone looking to track demographic behavior on one or more types of media. I need to do more research on this technology, seven minutes just isn't enough time to learn more. http://www.therawdata.com/

O-Codes
The technology created by this company is pretty cool. While the staggering number of people on Facebook and the Internet in general, there are still just as many that consume print media as a form of entertainment or news. O-Codes has come up with a product that will allow companies to place codes on a marketing piece or ad, which a consumer can send via text message (because everyone has text messaging, right?), and in return are sent links and additional information for the product code.

The possibilities are endless here. I like the bridging of non-digital and digital marketing. This type of service doesn't require an expensive smart phone (although without a smart device, you can't really do much), and covers the largest portion of the market (IMHO). I'm looking forward to see how O-Codes grows. http://www.o-codes.com/

Pixelture
The concept of the product from this company was hard to grasp as first. I wasn't real sure what the product was, or the pain they were trying to solve. But near the end of the presentation it finally clicked. I'm not sure I can do it justice, so please visit the web site for more detail information. Basically, Pixelture provides two pieces of software, a client for computer and mobile devices, and a server component. The software allows you to broadcast a screen to multiple devices, almost like a desktop share.

For example, if I was an instructor, I could share my screen with all the students in my class, or I could give students the ability to share their desktop for class room discussion. The service has a much broader application than education, but it seemed the best for the example.

I can see value for this service at large conferences. What if I was out in the hall because I was tired of sitting in the hard chairs, now I can see what the presenter is sharing and participate in the presentation. What about an art gallery that wanted to share pieces of art not on the wall, but you could see on your device from a rotating powerpoint or image slide show. http://www.pixelture.com/

One of the things I like about going to LaunchUp is learning about new companies here in Utah. There are some really cool things going on. I also love the opportunity to network and meet other people interested in building great companies.

Thanks to Jeremy Hanks and all his supporters for making LaunchUp such a great event.

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Following Mashable’s Advice On Marketing Your Small Business With No Budget

 

The steps in this post are pretty simple, no rocket science here. But, for giggles, I wanted to see how I stacked up against their HOW TO.

There are five pieces of advice given in the article; Become an Expert, Cultivate Super Users, Ensure People Can Find You on the Web, and Offer Ad-Funded Payment Options.

Become an Expert

This may be a good time to answer the frequently asked question about “What do you do?” The short answer is I build software. The long answer is, I’ve been in the technology industry for over 20 years. I’ve worked for large companies, and I’ve worked for boot strap startups. I have filled many different roles, and have a love hate relationship with many of them.

I can say I’m an expert in my field, and I know I can do a better job showing you. The article uses YouTube as an example of a place to show off your talents, and I have to agree. I don’t use YouTube in that manner, but I am going to try and make an effort to utilize it more. I can also stand to do more blogging. Services like Twitter and Facebook have pulled me away from blogging. So it’s my own fault.

You can always learn more here.

Cultivate Super Users

OK, so this piece of advice works well if you have a product, but what if you’re a freelancer? What if you don’t have a tangible product that others can gloat about?

I understand the person when a project is completed to a clients satisfaction they will be happy and tell a few people, but it’s nothing like a few million people gushing about your cool service or widget.

I’m trying to change that by doing less freelancing and more product development. Software and Information products. Something I can offer customers, which will allow me to cultivate super users.

Ensure People Can Find You on the Web

This isn’t a problem for me. Google my name or company and you’ll be directed to the right resource. Since I run a virtual company, I have no physical address. Maybe that is a con for freelancers?

Offer Ad-Funded Payment Options

Again, this is really a benefit for a company offering a product. I’m also not keen on this “buy something from someone else and get my widget for free”. I want to think my products have more value than that. Besides, I don’t have the marketing channel in place to manage this.

Wrap Up

Of all the advice this article lays out, the one thing of value to me was the Become an Expert, which isn’t really something earth shattering or new, it’s just a reality check.

There has to be something better than this. A good solid plan. Share with us your budget mindful marketing ideas.

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Making Tech Predictions Is Like Riding A Bike With No Seat

I've been reading a lot of posts lately about tech predictions for this year. I even wrote about some technologies to watch. But trying to actually predict what is going to happen is like riding a bike with no seat, one bump and you're done. Predictions are pointless. And even more pointless, are the year end wrap ups to see how well you did. Who gives a crock.

In previous posts, I thought I would be cool and make some predictions, call out some technologies, and get on the band wagon. But I was wrong. Instead of predicting what MIGHT happen, why not contribute and MAKE things happen. I'd love to see even a tenth of the people making predictions actually build something of value.

One thing I always try and do is see things through rose colored glasses. Why not? I don't think I'm being naive, no has ever been hurt by encouragement. Through all the blogging, tweeting, facbooking, youtubing and what ever else is going on, I want to see you actually do something.

Several months ago, I had the pleasure of meeting, and talking with Josh Peters. Our discussion was around sharing our knowledge with other in the form of workshops. Guess what; Josh went out and did it. He created the workshop he envisioned, and it was a success. He also wrote a book on the subject he's passionate about. He also has the coolest tattoo.

You might not know who Jason Alba is (no, he's not related to Jessica, although he might want to be), but this man has been a real mentor to me. We haven't created any formal partnerships, or coaching agreements, but he's shown me how one man, with a passion, and a red hot poker coming towards you at mach ten, can accomplish. He's always questioning me. Asking me why I am doing something, and why am not doing something else. He's made his own path, and I like that about Jason.

I kind of got off track there a little. My point in sharing what Jason and Josh have done, is point out what happens when you actually do something. The only thing I can predict about the tech world is it's ability to be unpredictable. If you're only creating words, stop it. Create something real, it's a lot more challenging and believable.

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8 Great Tips On Marketing For The New Year

Today Laura Beulke (@VPG_Printing) on Twitter, zinged out 8 great marketing ideas for the new year. I wanted to share them with you. I'm not a marketing expert, but these are pretty good.

1. Update your image with a new business card
Funny, I just did that a few weeks ago. I added some social links like my Twitter name and LinkedIn profile URL.

2. Send out your new business card to potential clients or customers
This is a great idea. I'm adding it to my marketing plan.

3. Hold a weekly drawing on your blog or website
Hmm, this one may be a challenge. I will have to take some time to thing about what to offer. Maybe partner with another site or company.

4. Refresh your website by adding a special area for first time visitors
Doing this too. Great idea Laura. People are always interested in learning more about you and your company, make sure you have a place to blow your horn.

5. Reward return business
I really need to do this. As I looked back on 2009 that is one area I failed miserably. I really need to treat my customers and partners much better. And I will.

6. Launch a new direct marketing campaign
Since I'm not a marketing guru, I'm not sure how to implement this, or if it's even an avenue for my business. I think it could be, but I need to map it out better.

7. Help your customers with their resolutions
Another great idea. Giving before getting. There will be plenty of karma left over after you have helped others to succeed. My friend Donny Biorge is all about that. I've never met a person who has been so concerned about those around him succeeding. He lives what he preaches.

8. Expand your reach; look for clients in places you didn't think you could find them
This is on my list of things to do for 2010. Try to expand my customer base while streamlining my focus.

These are all great ideas, thank you for sharing them Laura. In full disclosure, I did win a contest Laura had a few months ago. I would have shared these tips in any event.

What are your unique marketing ideas for 2010?

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My Business Wish List For 2010

I read Chris Brogans list the other day, and since I want to be like Chris, I just had to create my own list. I like that he has actual measurable goals. Things that you can so yes I did that, or no I missed the mark on that one. The one thing I regret not having completed this year, and one I promised Jason Alba I would complete, was writing one, if not two, books. I have some of one book written, but that doesn’t mean jack. So here it goes.

My Business Plans For 2010:

• For PressDev, I want to create new site tells the story much better. I’ve been wire framing something, but now it’s time to implement.
• I want more of my contacts to know and understand what my company does. I want to understand better what my company does.
• I want to bring several new business sites online. There is a small window of opportunity here, I need to strike fast.
• I want to publish at least 3 books under the Complete Geek Guide To: title.
• I want to finish my WordPress Book, I’m Using WordPress, Now What???
• Then I want to write more vertical books on Enterprise Content Management Systems.
• I want to help more people put on community driven events, like WordCamps and PodCamps.
• I want to blog more, and use Twitter and Facebook more strategically.

My Business Wish List For 2010

• I want to speak at more events next year. Do you need someone to speak on WordPress or Podcasting, contact me.
• I want to do less coding and more strategic planning and solution architecting. I have 20+ years in the IT field, it’s not my first rodeo.
• I want to read more.
• I want to create more video content.
• I want to stop using all the excuses that keep me from going where I want to go.

These are just some of the things I want and hope to accomplish in 2010. Most importantly, I want to diversify by creating multiple streams of income. Having all your eggs in one basket can cause some serious problems, as I am finding out right now.

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Please Pitch Me A Win Win Venture

In my post yesterday, I asked that you not pitch me one sided ventures. Today, I’m asking you to pitch me win win ventures.

Let me start by saying, lot’s of programmers, designers, and other freelancers, are looking for great projects. They want to be part of something as big and bad as you do. Let’s work together to make that happen. I love bootstrapping. It’s the fastest way to get a company off the ground. Synergy, and a good plan, can overcome most obstacles.

I love exploring new ideas. A few weeks ago I attended the Kynetx Impact Conference, and the ideas were flowing all around me. Everyone seemed to have some idea how they could leverage the Kynetx API. I heard some excellent ideas. I even had one. It didn’t turn out to be something Kynetx was suited for, but I was encouraged to explore my idea thoroughly.

I can always get a sense of how good an idea I have when I run it by a few of my good friends. When they give me the “huh, that sounds interesting” response, I know I haven’t communicated my idea well enough, or it totally sucks and I need to go back to the drawing board.

I’ll use an example of someone pitching me an idea, and how they were successful at getting me on board. It started very out innocent. We met for a lunch. We talked about the idea, we sketched some things on paper, we talked about the holes, we talked about the market, we talked about the competitors. We really didn’t talk much about a product. We talked about a vision and an idea.

Then we met a few days later, this time with the understanding we would discuss a project. After about twenty minutes of hearing the enthusiasm, the passion, the commitment this person has made in getting his project off the ground, I was sold. I would have done just about anything he asked. He even eked out a prototype on his own. Rudimentary as it was, I could tell he had put a lot of thought into it.

I would love to hear your ideas. I would love to help you get those ideas off the ground. I would be glad to connect you with people who have the means and ability to rock your project. I’m committed to helping others succeed. Because when you succeed, I succeed.

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Please Don’t Pitch Me A One Sided Venture

What is a one sided venture? It goes like this:

I understand you’re are a programmer? Well, I have this great idea for a product, it will be the next killer app, all I need you to do is sign this NDA, write a few thousand lines of code, and take a five percent equity stake in the company. I’ll do the rest.

That is a one sided venture. Why? Because the programmer is doing all the work, for air, and hoping you can do your job; sell the product to investors or customers.

I get this type of proposal at least once a week, if not more. I’m sure there are many projects that have had success with this model. But for the one that succeeds, thousands never make it off the floor.

I would love to have someone pitch me a venture where I’m offered compensation up front for the work I do, AND a stake in the company. Then everyone has skin in the game. Why do people think programmers should take such a risk? Show me you’ve got something invested in the venture besides the idea. Those are cheap, and I hear hundreds of ideas a year. For heaven sakes, I have hundreds of ideas.

That brings me to non disclosure agreements, or NDA’s. If I can get away without signing one, I will. When a lawyer tells you not to discuss your idea with anyone until they sign the NDA, they are smoking crack. Asking me to sign an NDA really tells me the idea isn’t that solid, or you think you’re the only one on the planet with the idea, which of course probably isn’t true. If not signing an NDA keeps me from accepting a project, most of the time it’s ok with me.

Look, if I had time to steal ideas, you would already know that about me before we spoke, which means you wouldn’t be talking with me in the first place. And if it came right down to me signing one, I would probably ask you to sign an agreement giving me full and exclusive rights to any code written. Seems only fair no?

All I’m asking is if you’re in the market for a freelancer to help get your project off the ground, don’t go in expecting they will fall all over themselves to help you, for free. Use some common sense. Show us that you are serious about the product and business. We’ll play ball if the venture seems legit, and you have a proven track record too.

In full disclosure, I’ve excepted work on speculation in the past, but I’ve always tried to give something tangible back in return. I would never expect to get something for free, and use it in a project I am making money on.

[off my soap box, let the flames begin]

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The Basics Of WordPress

Last night I lead a discussion on the Basics of WordPress at the Social Media Club of Salt Lake City. I really want to thank Pete Codella and Joseph Scott for asking me to participate. It was a lot of fun. Due to some technical difficulties, we had more of a discussion, which is always better than a boring lecture. Please find the slide deck here for you viewing pleasure.

Thank you to all who attended, you had some great questions, and several of you shared your experience. If you were in my class last night connect with me on Twitter or Facebook, or any number of other social network sites. Or a good old email/phone call works too.

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Elevator Pitch 1.0

In a post from yesterday, I talked about my lack of an elevator pitch. I also admitted that I have a really hard time conveying what I actually do. This post is a simple explanation. It’s a work in progress. But here is the short direct answer:

I’m a programmer, and I run a company called PressDev. We are web designers and developers. We also build iPhone and social network applications, and create customized WordPress sites. This is what I do. And I do it really well.

If you don’t read any further, I’ve shared with you what I do. Without sounding like a resume, I’ll share some details, if you please.

Yes, I’ve done a lot of things. So far I’ve led a diverse life. I’ve traveled the world. I’ve worked for very small companies and very large companies. I spent four years in the United States Marine Corps in the mid eighties. Honestly, that experience shaped who I am today. It’s where I learned to lead by example, work in a team environment, and make decisions quickly.

I’ve spent over 20 years writing computer software. Yes, I write computer code. Most of the time in Microsoft C# and PHP, and even sometimes in Python. I’ve managed small and large teams. I’ve managed offshore development teams. I’ve architected complete software solutions.

In order to be an expert at something, I believe you must immerse yourself in it. Personally I’ve spent years building a career network. I think that’s why I find so much value in services like Twitter, Facebook, and blogging. I was a very early adopter of LinkedIn. I’m an early adopter of most technology. That’s how I stay ahead. And while my business isn’t being an expert in marketing using Twitter, Facebook or LinkedIn, I spend a lot of time using the social networks so I can help my customers best use the services in their personal or business life.

I also like to speak in technology topics. I’ve spoken dozens of time to small and large audiences. I love the share my knowledge.

I’m also an entrepreneur. My mind never stops thinking though ideas and try getting them off the ground. That may be why some people are confused at what I do. It’s interesting, because if you look at someone like Gary Vaynerchuk, he does a lot of things, but you still think of him as the Wine Library guy. No matter what I’m doing, my core is still the same.

Whew, I’m sure that’s about all I want to share in this post. Go ahead, ask questions. Tell me what you think.

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A Question That Haunts Me Wherever I Go

I recently attended a local social networking event (one where you meet people face to face, not through #hashtags.) I like to get to these things early for the chance to network. You never know who you are going to meet. And this time was unlike many in the past. I’ll get to the title of the post, “The Question That Haunts Me Where Ever I Go”, in just a few minutes. This is something I must work up too.

The first person I was introduced too was Alistair Cockburn (thanks @ghennipher). In the software development world, Alistair is the rock star God of the agile methodology. I’ve met him before, but he wouldn’t remember because they were quick meets. But I’ve followed his work, and I appreciate all that he has given to the development community. I was fortunate to have 10 minutes of uninterrupted conversation. At the end, he started to ask me what I did. First sign the night was going to be rocky.

Next I spent several minutes shaking hands with various guest, many who I knew, and several I didn’t. Most asked me again, what I did. I wondered where these people had been. Why don’t they remember? I Exchanged some business cards, ate some food, and found a seat for the presentation. But my mind was not into what was going on around me.

Fifteen minutes into the presentation I needed to get up and stretch my legs. I made my way to the back where another very good friend was standing. We quietly talked about a few things, and waited for the presentation to end. At some point during our conversation, he announced to the group we were standing with that I was connected to everyone. He doesn’t know this, but that kind of threw me. While I know a lot of people, and I feel I’m a pretty good networker, it feels unnatural when someone says that about me.

Now to the question. Just as we were about to head out for the night, I asked this good friend a question. I was hoping he would give me a straight answer, because I really needed some advice. The conversation went something like this:

Me: “So, it’s funny that you mentioned I’m connected to everyone. Do you really think that?”

Him: “Of course…”

Me: “So let me ask you, why do I have such a hard time getting people to remember what I do?”

Him: after a brief pause… “because no one really knows what you do! Most people think you do everything, but no one knows what you do. You’re always vague.”

Me: “So when I ask someone what you do, the immediate answer is, he’s the SEO guy.”

Him: “Right.”

Bingo. That was the candid answer I needed to hear. He went on to tell me I didn’t have an elevator pitch. He gave me his pitch. He’s worked on it for years. Me, I guess, for some selfish reason, assumed everyone already knows what I do. But I am so wrong. My friend encouraged me to spend some time putting together a better elevator pitch. It was so obvious, it’s even something I push others to do. But I haven’t taken my own advise.

There are two parts to me; the one I need to be, and the one I want to be. I read a blog post on JibberJobber yesterday about Job Envy. I guess my failure to successfully convey what I do stems from years of not wanting to be defined by my work. So I kept it vague. But as a business owner I can’t do that anymore. I need to clearly define what I do. There’s no way I can network without being able to convey what I do. It’s not the part I want to be, but it’s the part that I need to  be.

While I want to continue to discuss what I do and don’t do, I’ll save that discussion for tomorrow, and maybe a first draft of the elevator pitch. Thank you for taking a few minutes to read this.

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Creating Multiple Streams Of Income

At the beginning of 2009, Jason Alba started talking about multiple streams of income. Seeing how it's the middle of the year, it was time for an evaluation of my streams.

PressDev is my first income stream. The primary mission of PressDev is to build custom websites and software for businesses and individual. Our unique skill is converting static and stale websites into dynamic growing content management systems (usually with WordPress). We integrate social networks and digital media to make websites sticky. We also build social networking applications for platforms like Twitter and Facebook, and we also write iPhone, Android and Windows Mobile applications.

New services we are offering include SEO, Graphic and Logo Design, and Copy Writing.

Over the next several months I'll be profiling more of my income streams. I'll also be writing more on business and entrepreneurship.

Here is a breakdown of the revenue streams I’ve shared so far:

* Revenue Stream 1: PressDev
* Revenue Stream 2: (not announced yet)
* Revenue Stream 3: (not announced yet)
* Revenue Stream 4: (not announced yet)
* Revenue Stream 5: (not announced yet)
* Revenue Stream 6: (not announced yet)
* Revenue Stream 7: (not announced yet)
* Revenue Stream 8: (not announced yet)
* Revenue Stream 9: (not announced yet)
* Revenue Stream 10: (not announced yet)

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Speaking At Wasatch Business Conference 2008

Quick note that I will be presenting at the Wasatch Business Conference on October 23rd. If you haven't heard of WABCON, please visit the website here. So what is WABCON:

WABCON stands for the Wasatch Business Conference, a day-long event designed to educate business owners and leaders. Experts in the fields of technology, marketing, management, and finance join together in offering 50-minute seminars developed specifically to make your business more successful. Held in October each year, WABCON allows you to select pre-designed tracks by topic or create an educational track that meets your own specific needs.

At this conference I'll be presenting on the topic of Understanding Web2.0. That is a pretty broad topic, and I'll be covering just a few of the common Web2.0 features.

If you want to attend I have some discount codes (I was only given 10, so first come first served) that will give you a substantial reduction in the conference price. Please send me a request through the contact form here.

See you at WABCON.

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