Monday, August 30, 2010

Photos From WordCamp Utah 2010

The Will it blend? guy struggled to blend up a WordPress mug, but made short order of a USB drive.

I also had the best iPad and iPen, going old school.



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Saturday, July 31, 2010

Timpanogos Cave Hike

This morning I hiked up to the opening of Timpanogos cave with Gina, Jess, Vickie and Larry. First time for me, and man did it kick my butt. I'll do it again, probably several more times. I really want to take more pictures. I was so exhausted I didn't really care. I did take a few though, below.

[gallery link="file" orderby="ID"]

Here is a link about the cave, the hike, and the area. http://bit.ly/bpuqbj
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Tuesday, July 13, 2010

Why Microsoft Shouldn't Aim At Google Or Apple


I read this Wired article today, and I had too cringe hearing Microsoft is taking aim at Google and Apple. Why would they want too? They own such an enormous desktop market, and they could own the mobile space too, but not trying to come at it from the rear. Utilize your existing customer base to build the best mobile experience for Windows users. The reason Android is catching on so quickly, besides the open software and the backing of Google, is it's really the only smart phone alternative to the iPhone at the moment. There are other platforms, but nothing at the level of an Android phone.

I'm not foolish enough to think Microsoft doesn't have a huge gap when it comes to mobile market share. I mean they haven't really put any effort into it for years. But that's what's cool about the opportunity they have. If they want to take something from Apple, take the fact Apple goes to incredible lengths to make the user experience the best on the planet. Whether you think that is egotistical, close minded, or plain and simple snobbery, it doesn't matter. They make products that people like. And Microsoft should focus on the same thing.

I think Microsoft is in the perfect position. I really hope they don't blow it by trying to "be" a bigger better Apple or Google, because they will fail.
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Monday, July 12, 2010

The Jedi Rank Of Community Manager

Most companies would balk at hiring someone to manage "their community", and I can understand the resistance. The question of whether a Community Manager (I'll try and refer to the position as CM from here on out) brings value to a company is long standing, and even harder to answer. My answer is an overwhelming yes, and I think it should be a key position.

More and more people are looking for visibility into a company. Customers expect representatives of a company to be in the same places they are. Customers expect some sort of interaction with questions, issues or concerns, and they expect them pretty quickly. CM's can be a great first line between a company and it's customers.

I've been an admirer of ComcastCares (who has also grown to become a celebrity in his own right) on Twitter, and how the group has grown from a staff of one, to an army of Twitter "agents", helping as many of their customers as they can. The trend is obviously there. Many of the largest companies in the world have CM's, and some times several.

But these Jedi usually do more than answer Twitter questions. I had an opportunity to spend some time with Blue Sky Factory's CM, DJ Waldow, and get a small glimpse of what he does, even for just an hour. A few months ago, DJ sat across from me in a now defunct Co-Working space in Salt Lake City, Utah. He's a rock star. He's smooth. He's fast. He knows his company, his product and his customer. But I've also seen DJ interact with the community, and he definitely shares as much as he can. Who else would offer up assistance at 2AM? DJ will. He just had a baby, so yeah he's probably up on occasion. You can find more on DJ at these digital pads; Blog - Twitter - Blue Sky Factory.

I asked DJ some questions, and he gave some great responses.

Community Management can at times seem like a 24/7 job, what have you done to balance work and life?
Had a baby. Just kidding. Actually, not entirely. Being a new dad has helped to shut off and go offline every now and then. I'm not saying that I've figured this out (ask my wife), but it's help focus me during the day a bit. When I pick my daughter up from daycare, I do my best to make it family time. The same goes for weekends and evenings - that's my time with my wife and daughter. Don't get me wrong, I have an iPhone so I'm able to "check in" every so often. Also, I don't have the typical 9-5 job. Some days, I'm up and rolling with my first cup of french press coffee before 6AM. Other days, I burn the candle late into the evening. Either way, most days are blend of personal and professional. That's a key to this gig as much of what I do on a personal level helps with my job as the Director of Community at Blue Sky Factory. Much of community management is about building relationships, connecting people, engaging with fans, critics, prospects, clients, and evangelists.

I see a lot of high tech companies with Community Managers, is this a role only for high tech, or can just about any company use a Community Manager?
A community manager can help any organization, not just high tech. I think of this role as the voice and face of the organization. It's PR, Marketing, Sales, Support, Client Services, Business Development - you name it. Those teams exist in nearly every company, not just in the tech sector. That being said, not every organization needs a community manager - just like social media is not necessary for every company (http://socialbutterflyguy.com/2009/12/16/social-media-is-not-necessary/).

I know you do interact on Twitter a lot, where else do you interact with your companies community? Which do you find is the most critical?
I spend quite a bit of time on blogs - writing for both the Blue Sky Factory blog (http://blog.blueskyfactory.com/) and commenting on other blogs. I also use Facebook to post and have conversations with our community. Finally, LinkedIn is becoming a more integral piece. The group discussions and LinkedIn Answers provide some good dialogue. Most critical? I find that Twitter still gets the most bang for the buck when it comes to generating new business.

CM's have been around for a long time, but were typically volunteers who loved a product or service, and wanted to help improve it, and help others get the most for their money. The role of advocate has dramatically changed. The CM is called on to interact the customers on multiple levels, create more opportunity for product or service introduction, and build an even larger army of advocates. You will also find a good CM utilized internally, communicating with all departments, and helping shape the direction of the company based on true customer feedback.

Personally, I think CM's add enormous value to any company, especially if the focus and direction are parallel to the companies vision and goals. The goal should be more customers buying more products or services, right? It's hard to be the one running the company, building the product or service, and being the sole CM. It's a very important job that should have a dedicated resource. I know many of you will try and manage on your own, and that's very admirable, but you won't see any significant change until it becomes someones sole focus.

Have you interacted with a Community Manager? What was your experience? If you are a Community Manager, share some of your successes, and trials.

I'm going to follow up with some additional posts on this subject. When someone asks me what I want to do after my current career comes to an end, I'm going to tell them I want to be a Community Manager.
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Friday, July 9, 2010

iOS4 Makes My iPhone 3G Virtually Useless

Since upgrading to iOS4 on my iPhone 3G, I've had nothing but problems. And I'm not alone. Complaints from 3G owners have flooded blog posts, Twitter and Facebook streams, and even news outlets are reporting on the problems.

I'm usually one who stays on the edge of technology, but mobile devices are a little different. For me, the cost of upgrading my iPhone has been dependent on my contract with AT&T. Every time you extend your contract you lose options, or those options become more expensive.

But back to the phone issue. As it stands right now, very few of my applications are stable with iOS4. Especial those that use a lot of memory or network services. I don't fully blame the app developers because I think this is an incompatibility with the OS and the phone. I'm sure there are some apps that aren't quite compatible with iOS4, but the apps I'm having problems with are ones have recently been updated, and should be functioning correctly.

This lack of compatibility really drives me crazy. As Scott Lemon stated today, Apple is putting money above quality, similar to Toyota, who put money before quality, and now it has come back to bite both companies.

I like my iPhone, it has changed the way I consume information and communicate. I want to continue using my iPhone, but the complete system failures are very frustrating.

Reviewing options.

[Update] Before I even posted this, my iPhone has crashed, not recognized by iTunes, and I am now restoring from a backup. Incredible.
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