Friday, October 19, 2007

Use Social Networks To Build A Blog Brand

Build A Better Blog Day 17

Today's tip is about Social Networks. These networks are becoming more important to building a strong blog brand. Believe it or not most of the work required to build a better blog happens somewhere other than your site. I'm sure you've heard of sites like MySpace and Facebook, but you should also become familiar with sites like del.icio.usDigg and Technorati. Each of these sites is unique and should be used in same aspect with your blog.

MySpace

One of the planets largest network is undoubtedly MySpace.com. I've been using this social site for some time and I know many others who do too. MySpace has taken it on the chin in the past for allowing bad behavior on the part of its members, but I have been able to connect with a lot of really cool people. If you take the time to connect with others who have the same interest as you on MySpace you should be able to build relationships that can benefit your blog traffic.

Facebook

Facebook is what I would consider the grown up version of MySpace. It has a lot of the same features; friends, applications and widgets, profiles and picture sharing. But where MySpace is all about skinning your site and adding music play lists, Facebook is about connecting on a social level. Facebook uses groups and networks to build a large group of users who have the same interest. These groups then share information on each others site. The target audience is different from MySpace and you can tell. One thing I noticed right away was the interface. Facebook is very clean and professional.

Where MySpace is open, meaning each user can have a vanity style URL and you can see the entire site, Facebook is closed; you must be a member of Facebook in order to see anyone's profiles. This is a drawback in my opinion, but I have built much stronger connections on Facebook than I ever have on MySpace. Become a facebook member. Start building good relationships. Comment on your friends and groups profiles. In return they will visit your blog.

del.icio.us

As you are surfing the net you come across sites you want to save for later. One of the best services for this is del.icio.us. Interesting play on a domain. Almost all blogging applications have a del.icio.us widget which allows you to share your links with readers. I highly recommend you do this.

Digg

Digg is a site where users post a link and then ask others to critique the link and give it a thumbs up or thumbs down. You may even hear the term "the Digg affect". This is when a blog post was submitted to Digg and a large amount of people thought the post was worth reading, so they clicked though to the site. This could generate thousands if not tens of thousands of visitors in a small amount of time.

The Digg affect is great because it drives people to your blog and hopefully you've been implementing some of the tips I've previously given and these new visitors stick around.

Technorati

Technorati is is an interesting site. It basically keeps track of who is linking to your blog. If you use a ping service as I suggested earlier, readers on Technorati will see your post and click through. Technorati also keeps track of sites that link directly to one of your posts. The service also provides a voting type system.

Finally I want to talk about two small but absolutely necessary social applications you should be using. One is Twitter and the other is Jaiku. Of these two Twitter seems to have a larger following and this is because the information passed from user to user is done over a web application, GTalk IM or SMS. I want you to stop reading right now and go sign up for Twitter. If you do nothing else with this tip today, do this. the other service is called Jaiku, like Gikoo. Recently purchased by Google, I think this service will give Twitter a run for its money. Both of these services allow you to build social networks where you share small bits of information, or what's being termed micro-blogging, with a select group of people. It's highly effective and can be done on the go. I a good majority of my traffic from Twitter. Try it. You will be surprised.

In the end, for Social Networks to be effective you have to participate. If no one knows your there it's basically a waste of time. Take some time to check these different services out and incorporate them into your blog brand.

ProBlogger's day seventeen post: Run a StumbleUpon Campaign for Your Blog

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No GTD Tool Required

I read a blog by Patti this morning that has more more sense of the whole GTD (Getting Things Done) syndrome than many I have read. Patti seems to have gone down the same path I did after reading David Allen's famous book Getting Things Done: The Art of Stress-Free Productivity. Being the geek I am, there had to be some type of technology to make it work. After spending more time than should have been spent, I came to the same conclusion Patti did: you don't need a software tool to implement GTD.

This is my GTD tool. A Molekine notebook. Could be any notebook. In the past it was 25 cent notepads from Wal-Mart. Those wore out too fast so I upgraded. The only real change I've made to my system in a long time. I know from past experience when I write something in my Moleskine its in a trusted spot and I keep the book with me where ever I go. Dumping what's in my head into the Moleskine has made my life very manageable. Geeks often try and over complicate things. This is supposed to be a simple solution. So keep it simple.
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Wanna See The Power Of Social Networking?

A few hours ago a young woman was requesting small donations to go to college. I think the starting amount was somewhere around $400. A Twitter friend of Chris Brogan mentioned this cause and Chris jumped into action. Within a few hours, and mostly through Twitter friends, people had donated enough money for the woman to meet her goal. As Chris proclaimed:
chrisbrogan: Raising over $500 in 2 hours? Great work, Twitter nation! I'm beholden to your power.

This was amazing. I'm sure everyone is abuzz over reaching the goal. But as Twitterer davedelaney said "@chrisbrogan: When the Brogan speaks we listen :-)" And I agree. That was the feeling of everyone who was watching and participating.

So my thought is, what else can we accomplish using Social Networking? Chris also started the Grasshopper Network which is a group of people dedicated to helping someone when they need it. All you have to do is ask.

Think what you could do and engage your Network.
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Thursday, October 18, 2007

Give Your Blog Readers A Way To Contact You

Build A Better Blog Day 16

Today's tip is a big pet peeve of mine. Besides not having, or hiding, an RSS feed, not having some simple way of contacting the blog owner is very frustrating. Most if not all blogging tools have some type of contact system available; either built in or through a plug-in. It only takes a few minutes to set the system up. At the very lease provide some type of email link on a side bar or on an About Me page.

Some people don't feel comfortable giving out there personal information. Don't. There are dozens of free email options out there. Set up an account on GMail or Yahoo! specifically for someone to contact you. You never have to give out your personal data if you don't want to.

You might be asking why would someone want to contact me? That's a valid question. Let's say there is something wrong with your blog and you don't notice it but a reader does. How are they suppose to notify you there is a problem? What if they wanted to hire you to write blog posts or some other type of business? Give them a way.

As simple as this tip may sound its extremely important, if you want readers to take you serious, to provide some means of contact.

What do you think about getting private messages from your readers?

ProBlogger's day sixteen post: Create a Heatmap of Where Readers Click on Your Blog
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Photowalking Salt Lake City 10/19/07

Tomorrow is the day. The event is on. Photowalking the west side of The Gateway. This is very exciting. If you have a Flickr account and want to join the Photowalking group, here is the link. If you just want to show up, please do. We will be meeting at the corner of 500W. & 200 S. at 5:30PM. Look for all of my photos on Flickr tomorrow night. See you there. Parking might be a little scares so take TRAX if you can.
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