Monday, October 15, 2007

Announcing Your New Blog Post

Build A Better Blog Day 13

You've just written an incredible post on the discovery a new planet in our solar system. It's breaking news and you want as many people to your story as possible. How do you do this? By shouting from the roof tops? That might not get you too far. No, there is an easier solution, one that probably happens every time you post to your blog.

Say hello to Ping services. Whats a Ping? Well, you can look at it like this. Once you have posted to your blog, the software reaches out across the Internet and announce your post to services like Pino-O-Matic, or Weblogs.com, or a dozen other Ping services. These Ping services keep a running list of new blog posts almost the instant you press enter. You don't have to do anything. Your blogging system probably has the process built right in. If not, it's very easy to do manually.

This article won't discuss the technical aspects of Pinging. This article also wont discuss Ping services individually. This article will link you to a few services and tell you the benefit of a Ping.

Services

I've used several pinging services over the years. There are hundreds. Personally, I use Ping-O-Matic. This service will announce my new post to a couple dozen blog post lists. It's faster than trying to visit each on of these sites individually and you get the same effect.

Here are a few you can use:

  1. Pino-O-Matic

  2. Yahoo!

  3. Technorati

  4. Feedburner

  5. Weblogs.com


I would take some time and visit each one of these sites and see what lists they add your posts too. Some might be more relevant than others. One caution; the more pinging services you use when posting your blog the longer it takes to complete. Example: if you post a new entry on your blog and you have 30 or more pinging services listed, it could take a minute or more for your post to complete. This is because your blogging software, i.e. Wordpress, has to send a command to each one and wait for a response. I've seen this cause problems with large posts to busy ping sites. You may find a single service like Ping-O-Matic will be all you need.

Here is a link to one of the most comprehensive lists of pinging services available. Choose wisely Grasshopper.

How Do Pinging Services Help Drive Traffic?

No doubt you've heard of the Top Ten List. It could be on any subject. But when you post a list, people tend to read the whole list. Now imaging a website that lists thousands and thousands of new blog posts as they become available. I'm not talking about RSS, I'm talking about a services that just creates a running list of new blog posts. Wouldn't you want to be on the biggest list ever created? You can by just by posting to your blog.

Services like Weblogs.com have been around for a very long time. It's sort of the de facto list. The sites not broken up into any kind of category or genre, its just a list of everything. But there are services that cater to specific type of posts, or lists that cater to a certain type of reader. You will have to do your research to know what lists are available and who the audience is. Some of these sites can draw hundreds of thousands of readers a day. As people are looking at the posts, if your title is intriguing enough, they just might click through. Good way to draw traffic to your site, right?

Make sure you have a good spam blocking plug-in or service setup. A lot of comment spammers get URLs from services like Weblogs.com and auto spam the post. That's a future tip, but I thought it was worth mentioning here. Stay tuned over the next couple of days as I discuss fighting spam and using various plug-ins on your blog.

Read the documentation of your blogging software or visit their forums to get information on how pinging works for your installation. It's pretty universal but could vary some from application to application. Happy blogging.

ProBlogger's day thirteen post:Â Search for an Affiliate Program that Fits Your Blog
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