Thursday, November 29, 2007

Facebook Alters Beacon System

FacebookChanging the way Facebook handles the Beacon system was inevitable based in user concern. While they are trying to calm the waters with this change, they still need to take a few more steps. At the very least they need to provide a page of companies using the Beacon system and let Facebook users choose who they want to share data with. This is what Facebook has chosen to do:
Users must click on “OK” in a new initial notification on their Facebook home page before the first Beacon story is published to their friends from each participating site. We recognize that users need to clearly understand Beacon before they first have a story published, and we will continue to refine this approach to give users choice.

What I find amazing is as of this writing nothing is on the Official Facebook blog. All I've found are reports from bloggers who follow technology and Facebook. Why is that? Why hasn't Facebook just come out and publicly said they have made changes to Beacon? What I know is they have made an effort to improve the service and give their users more control over how and what is used.

I still think Facebook rocks. I think the entire social network platform has many positive advantages. I also think its great the community can come together and police itself. These are the types of issues that should be taken serious by community builders.

Do you think Facebook went far enough? Is the Beacon system too personal?
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